Building a minimal viable product (MVP)

Initially called MyMaxMe, the concept was already working for applications such as weight loss and smoking. It was time to build the first Minimal Viable Product (MVP) focusing on Happiness.

Working with an MPV means you need to work quickly and smartly to ensure the clients have enough to test their product and give a fair impression of how it might work in the real world. We needed to build enough features to allow initial shipping to early adopters to ensure we had the feedback we needed to assess the subscription and business model for further funding.

User experience research and discovery

We worked with the MyMindPal to research and develop personas for their users to help understand their motivations for using the app, and to test assumptions that the team had made already about the MPV.

A focused UX effort was crucial in ensuring that the MyMindPa app’s MVP provided a seamless and engaging experience for early adopters. Initially, we conducted in-depth user research, including interviews and usability testing, to refine the user personas and identify the primary pain points and motivations of potential users. These insights were essential in crafting an intuitive user journey that aligned with users’ needs and expectations, ensuring the app not only met functional requirements but also fostered a sense of ease and satisfaction.

Given the importance of psychometric testing, careful UX consideration was needed to maintain user engagement while navigating potentially complex and personal questions. We employed techniques such as progressive disclosure and conversational UI to present these questions in a more approachable manner, reducing user fatigue and encouraging honest responses. Wireframing and prototyping these flows early on allowed for iterative testing and refinement, ensuring the final design was both user-friendly and effective in gathering the necessary data for personalised feedback. By prioritising these UX strategies, the MVP was well-positioned to provide valuable insights while delivering a compelling user experience.

As part of the brand creative and development work we created a character. As part of the MPV we allowed the user to personalise the character and name it so it would greet them whenever they opened the app. We had lots of brilliant ideas for how we could take this forward, but as with any MPV you need to keep focused on what you need to ship, so all the ‘nice to haves’ were filed ready for the future.

Team work

This project illustrated how we can flex to provide a cost-effective team to scale with a project. We worked on the initial lean brand strategy and concepts with our strategist Emmie who anchored the brand with a core proposition and core personality traits, through to the brand creative with our partner Matt from Made Noise.

Our collaboration with Stokenbrand created a brand animation to explain how the product would work to investors and end users.